Package name
2019 APU Study Abroad Programme (International Business Management & E-Business)
Credit transfer?
Not able to transfer credit
Why is this interesting for me?
International Business Management & E-Business program provides you the knowledge necessary to import, export, transport goods, and market a business internationally. You will learn about international markets, plan product entry strategies, and examine transportation routes to grow global trade for Malaysian and international companies.
Besides, you will also learn the basic concepts of e-business and e-commerce and also the technologies involved. On the strategy part, it covers business strategies, especially thru social media and the practical issues of conducting business over the Internet and the Web, and presents methods for evaluating user needs.
When?
January, February, March, April, May, June, July, August, September, October, November, December
How long is the course?
3 weeks
Language proficiency
The programme will be deliver in English
Price?
USD1800
Price inclusive?
Accommodations, Food, Course Materials, Field Trips, Transportation
Learning objectives
International Business Management & E-Business program provides you the knowledge necessary to import, export, transport goods, and market a business internationally. You will learn about international markets, plan product entry strategies, and examine transportation routes to grow global trade for Malaysian and international companies.
Besides, you will also learn the basic concepts of e-business and e-commerce and also the technologies involved. On the strategy part, it covers business strategies, especially thru social media and the practical issues of conducting business over the Internet and the Web, and presents methods for evaluating user needs.
How do I experience learning?
Lectures, Study Tour, Discussions, Group Activities, Presentation, Seminar, Tutorial, Workshops
How am I assessed?
Presentations, Participation, Attendance, Group work
Is the certificate is awarded upon completion of the programme?
Yes
Call for action:
Adrian Chan
Asia Pacific University of Technology and Innovation (APU)
Jalan Teknologi 5, Technology Park Malaysia Bukit Jalil,
Kuala Lumpur 57000. Malaysia
Tel: +6019-6620662
Fax: +60389961001
Email: adrian.chan@apu.edu.my
Website: www.apu.edu.my